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Tailored consumption

Embark on a journey into a world where every choice is tailored to your unique tastes and preferences—a future where personalized recommendations revolutionize the way Filipinos interact with entertainment, e-commerce, and finance. Here's a tantalizing glimpse into what awaits:

Imagine diving into your favorite streaming platform, only to find a curated selection of content perfectly suited to your individual interests and passions. From heart-pounding thrillers to heartwarming dramas, each recommendation is handpicked to captivate and delight, ensuring that every moment spent in front of the screen is nothing short of magical.

But the wonders of personalized recommendations extend far beyond the realm of entertainment alone. Picture this: as you browse through an online marketplace, intelligent algorithms work tirelessly behind the scenes to understand your unique preferences and desires. With a few clicks, you're presented with a curated collection of products tailored to your exact specifications—each one a perfect match for your lifestyle and tastes.

And when it comes to managing your finances, AI steps in as your trusted advisor, offering personalized guidance on budgeting, spending, and investments. With a deep understanding of your financial goals and aspirations, AI empowers you to make informed decisions that align with your lifestyle and priorities, ensuring that every peso is put to its best possible use.

In this future, every experience is uniquely yours, crafted with care and precision to enhance your enjoyment and satisfaction. From entertainment to e-commerce to finance, personalized recommendations revolutionize the way Filipinos engage with the world around them, elevating every moment to new heights of enjoyment and fulfillment.

Eliza, the fresh graduate, found herself at a crossroads; she yearned for independence, but she was unsure of how to work towards it. Enter her trusty robo-advisor, Prospero™: a digital companion guiding her towards financial freedom. With its sage advice, Eliza learned the art of budgeting, allocating her earnings with precision between spending, saving, and investing. Armed with newfound knowledge and determination, Eliza embarked on her journey, diligently squirreling away each peso with purpose. With each passing day, Eliza's dream of moving out of her family home drew nearer, a testament to the power of discipline and prudent financial planning — all thanks to the guidance of her faithful robo-advisor.

Need some formal wear for your cousin's debut? Here's a list of outfits that you can choose from. We've taken into account your body measurements and personal preferences, along with the the time, location, and theme of the debut. Don't worry, in any of these picks, we'll make sure that none of your relatives can ask if you've gained weight.

Selected Quotes

...I guess [e-commerce will become more] personalized...the Pics for You online will become much more personalized; I mean, right now, that is already existing, but it's still...in its formulatory years — it's not that perfect yet. So maybe by that time, the Internet (and insert company here) have so much knowledge on your preferences: as long as you're looking for something, it'll be given to you. It's now up to you what to choose. So I think that's still possible in the Philippines, because we are no longer stupid. So I think companies here will enforce that for ecommerce...Right now, there is personalization in terms of...choices, but then this time, it's now even more hyperfocused...Even if [the recommendations are] like: "Oh, you're supposed to be hungry now, order something"...you know, very intrusive in your life; for other people, they might eventually just get used to that, because right now, it's like a thing that people are like: "Huh, why do I have so many notifications? Why does my phone seem like it's listening to me?". But [in the future], I think people will still complain about that [kind of issue], but then we will be more lax about it.

Selina
Product designer

...[T]argeted ads are one thing...maybe AI will like know you so well through your shopping data that they're already able to automate like a shopping spree for you or something.

Manuel
Data Scientist

...Right now, I think [what is being done in] Tiktok is cool. [In] Tiktok, they create their feed for you. Amazingly, there was a time that when I took three hours to scroll, because all of the content [I was seeing] were things I searched a few minutes or the day before; everything I saw was accurately what I wanted to see — not what the masses wanted to see.

Sofia
Engineer & Manager

...[In an] optimistic [future], I think people will never be bored, which is…both a good thing and a bad thing...There will always be like something to do...there will always be media to consume. Maybe in terms of AI like the Internet or like…the Internet would know you too well to show you like, what exactly is the content that you would consume. Yeah, people will be entertained. Is it good for them? We don't know.

Manuel
Data Scientist

...[An optimistic future for shopping] means...having variety of choices and faster transactions. At the same time, [people would also be able to make] more informed decisions when it comes to...e-commerce as well. So at this part, it's different...[compared to] socialization because I don't think that the human-to-human aspect is solely needed.  That's for me when I'm shopping. I'm expecting kasi technology to be more smarter when it comes to feeding me the things that I need and want. So dito na papasok yung smarter suggestions of size, being able to accurately know my size without having to touch the product...

Levi
Design manager

...Maybe more on tracking [my] budget. Because as someone who is a young adult, you get this big salary and then [think about]: "Where should I put it?" And then I have to find sketchy financial advisors. Based on my lifestyle, my spendings, [and] interest, it would be cool if there's an AI that can recommend...how I spend my money. I have a feeling that [this] technology [already] exists somewhere, maybe in the US? But yeah, I imagine in the future there'll be an AI that recommends how we can shape our spending habits and how we can invest. That would greatly help people who are new in the corporate slave world or the adult life.

Sofia
Engineer & Manager