Cultural powerhouse
Step into a future where the vibrant tapestry of Filipino culture takes center stage on the global arena—a future where the Philippines emerges as a beacon of creativity and innovation, captivating audiences around the world with its rich artistic heritage.
Inspired by the success of South Korea's cultural renaissance, the Philippine government makes bold investments in our local entertainment industry, ushering in a new era of prosperity for Filipino cinema, visual arts, and performing arts. From bustling urban hubs to tranquil provincial towns, cultural venues like museums and theaters undergo stunning transformations, boasting high-tech designs that elevate the Filipino experience and appreciation of art and culture to new heights.
But the heart of this cultural revolution lies with our creatives—the unsung heroes whose talent and passion fuel our nation's artistic renaissance. Empowered by cutting-edge technologies that support the creator economy, artists find new ways to showcase their work, from immersive AR experiences that bring music to life to blockchain-powered systems that ensure fair compensation for their creative endeavors. As a result, Filipino talent shines brightly on the global stage, captivating audiences with its authenticity, diversity, and sheer brilliance.
Get ready to embark on a journey of artistic discovery and cultural exploration in the Philippines—where creativity knows no bounds, and the spirit of innovation propels us to new heights of cultural excellence.
NOW ON VIEW at The National Museum of Arts & Culture: "Serenity: Reliving Andrade's Pastoral Landscapes"
Embark on a journey through the brushstrokes of history as we unveil our groundbreaking exhibit: "Serenity: Reliving Andrade's Pastoral Landscapes" where traditional Filipino paintings by National Artist Fernanda Andrade leap off the canvas and into the realm of immersive reality. Thanks to cutting-edge extended reality (XR) technologies, visitors can step inside these masterpieces, feeling the warmth of the sun on their skin, hearing the rustle of leaves in the wind, and even tasting the flavors of a bygone era. Prepare to be transported to a world where art transcends boundaries and imagination knows no limits. Don't miss your chance to become a part of the painting—book your tickets today!
It is easier for Filipino musicians to make a living thanks to blockchain systems, which ensure that they directly receive their fair share of royalties from each stream of their work.
Selected Quotes
I think that even more investing in our museums would be really great, because when I went to the National Museum of the Fine Arts, I had no problems with the art. I think more could be done with how it was presented. The graphic design of the museums were all in Calibri...[and there] was very little text hierarchy. It's just walls and walls of text. When I think of other museums, they have really nice pamphlets [and] a design store. It's not really just about me observing how bad the graphic design was, because it speaks of something bigger–I think of how little art is incorporated into the Filipino experience, even if it's already there...its appreciation and its value isn’t really recognized...[Basically all about] improving our museums and finding a way to make it more approachable to people.
There was a recent issue about media disappearing because...[big companies wanted] tax write-offs like with...Warner Bros...they've been deleting stuff from streaming cause it's not profitable for them, so the concept of that...is prioritized over the accessibility of the media...[A]nd of course, [fair] compensation of workers...It's hard to say how technology would do that, but like, I don't know why it got in the way...diba, when you think about it, it...streaming is supposed to be...[about the ability to] access everything. So...there needs to be a correction there, somehow. So that's what I'm thinking in terms of entertainment: democratization of media, fair compensation of artists...Facilitating, humanizing, and strengthening the workers' side, not just the ones who reside in all that...
[In an idealistic future] [f]or entertainment, I'm going to go to [the] South Korean route naman where they were basically able to recover so much capital, because they invested in their fine arts industry, when it comes to film and cinema. But also the pop culture aspects, so the dramas, basically Filipino arts, since we're really optimistic. Basically utilizing entertainment as a form of profit, but also empowering artists.
[Technology] can give a lot of access to, for example, independent artists who put their work out there...[and don't have to be] concerned with the mainstream media. I'm more optimistic in the sense that it's easier for someone to make music or to show their talents because right now, it's happening. For example, you're an indie artist: [if] you want your audio to gain traction, [then] you can just upload it in TikTok...[get] some viewers, [so that] they can discover you, especially if you're connected with Spotify and other networks. So in 2040, I think it's gonna be better for for artists out there, along with the entertainment industry as a whole. So I can see maybe the next evolution of Netflix or how we produce this type of entertainment, baka meron lang ng better links, given that we are in the age of using AR now. At least the AR technology is getting better; at least maybe that's a potential one.
